Welcome to the MESSY Middle!

No more pretending you’ve got it it all figured out.
No more second-guessing yourself at 2 AM.
You’re doing exactly the right thing.

I'm Rach. MESSY business mentor, professional permission-giver, believer in progress over perfection, defender of midday chocolate breaks, and Founder of She Owns It- where we've turned "messy" into a business strategy that actually works.

Here, we see the magic in the Messy Middle…

Having a MESSY business doesn't mean you lack clarity, momentum or growth...

It means you're building success on your terms, embracing curiosity over fear, ditching the facade of "perfection" and instead building a business that draws on your strengths and honours your life- while still driving powerful results that matter.

  • Momentum over perfection

    Because progress creates opportunities that perfectionism never will.

    MESSY businesses take messy action today knowing it unlocks growth tomorrow

  • Experimentation over fear of failure.

    MESSY Businesses work with playful curiosity, asking "what did I learn?" instead of "why doesn't anything work?" - turning fear of failure into pathways to growth.

  • Self identity over copycat syndrome. MESSY businesses don't hide behind cookie cutter templates or constantly check competitors for inspiration.

    Instead, you embrace your unique story, voice, quirks and journey as your greatest business asset- creating your own Unique Approach that forms the heart of your brand and simply can’t be replicated

  • Small Steps over Overnight Success.

    MESSY business owners don’t sit around wishing overnight success would ‘just happen’ or waiting for their vision board to magically manifest itself.

    Instead, they think big but act small- setting consistent, achievable next steps that create opportunities, building genuine confidence and results over time 

  • You Come First over toxic hustle.

    MESSY businesses don't sacrifice wellbeing for success. Instead, they prioritise the human at the helm, honouring your energy, needs, boundaries, relationships and joy- creating a business that serves your life, not the other way around. 

We embrace the beautiful mess of life in business

The hundreds of women who thrive in our membership don't aspire to perfection—they aspire to progress. They've tossed out the rulebook that says success only comes one way.

Instead, they've discovered the joy of building businesses that honour their natural strengths, whatever those might be.

We’re not here to ‘fix’ you or change you. We’re here to help you embrace your unique story, voice, quirks, journey and approach as your greatest business asset.

To show you how to channel your brilliant ideas into meaningful progress without losing the spark that makes you ✨ you ✨

Hi! I’m Rach

I've always been a little... well, messy. The kid with half-finished colouring books. The teen with last-minute scrambles to complete school projects. The adult who launches business initiatives with infectious energy- only to struggle with follow through 🤪.

For years, I'd watch in wonder as "finishers" around me methodically checked tasks off their lists.

Meanwhile, I was trying to squish my busy brain into systematic boxes - the business equivalent of forcing my curly hair into a tidy ballerina bun that never, ever stayed put. (Spoiler alert: both attempts were doomed from the start. Sorry, hair.)

Let me share a little secret that changed everything for me:

What if your messiness isn't a flaw but your greatest superpower?

While I was busy shaming myself for not fitting the ‘perfection’ mould, here's what my chaotic, squiggly path actually created:

✔️ A thriving business in London that I successfully scaled out of to move back to NZ

✔️ Starting She Owns It from and watching it attract an audience of thousands within just a few months

✔️ A membership launch welcoming over 100 founding members and generating five figures in a single week- all while working part time with little ones running around my office 🤪

✔️ Growing to six figures in just 13 months, then sustaining the business through IVF, loss, a global pandemic, a third child and change in cities

✔️ Helping thousands of NZ women find the courage to take messy action, get visible despite the fear, and grow businesses that reflect who they truly are…

Here's what nobody tells you about business:

Those perfect, linear paths to success you see everyone posting about? They're usually creative fiction…

Success is more like making spaghetti—a bit messy, occasionally sticks to the wall, but ultimately delicious.

The real magic happens in the Messy Middle—that gloriously uncomfortable space between starting and finishing where you experiment, pivot, learn…

..and sometimes want to hide under your desk with a block of chocolate 🫣.

So if you've ever felt like you're doing business "wrong," watched others sprint ahead while you second - guess every step, or wondered why business success feels easy for everyone but you - pull up a chair. There's chocolate.

You just found your messy crew.

Be a part of it

Join our Membership waitlist and be part of our community working together to make life better for women in business:

Media + Other Cool Stuff

“1100 women entrepreneurs gain digital marketing skills.”

NZ Business reports more than 1100 women entrepreneurs have gained valuable digital marketing skills thanks to a partnership between She Owns It and Facebook.​

The World Bank Report on Gender Equality Laws looks specifically at how women's employment and entrepreneurship choices are affected by legal gender discrimination, and notes that NZ is lagging behind. Rach shares her view with the NZ Herald.

Rach shared the She Owns It journey from frustration to Facebook Group to thriving Membership with Next Magazine.

NZ Prime Minister Jacinda Ardern and Facebook COO Sheryl Sandburg present each other with matching gifts made by NZ artists, including one who's whānau business was nominated by She Owns It

When Spark reached out to connect with an inspirational wāhine to share their story and empower staff to #PressforProgress and be gender inclusive we put forward one of our Members, who spoke in front of 300 people on International Women’s Day.

Rach talks with Stuff about why women leave corporate and turn to entrepreneurship, and what they really need by way of support.

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