How Perzen Patel is taking Aotearoa ‘beyond butter chicken’

When Perzel Patel launched Dolly Mumma she had a barely there budget. Beating the odds, she’s building a brand that takes Kiwi’s far beyond butter chicken and into the delight of exploring a new culture.

✅ Perzen’s story and how Dolly Mumma came to be

✅ How Perzen used Farmer’s Markets to launch and do market research

✅ How they use email marketing to drive sales for Dolly Mumma

“Some FMCG guys told us you can’t launch an FMCG product unless you’re willing to spend at least 100k. I was never going to have that but I still wanted to try. So I spent $500 on licensing, got a friend to help with the logo, and launched at the Farmers Markets which was so invaluable”

— Perzen Patel, Dolly Mumma