Connecting With Retailers, Pricing and Marketing- with Kate Bevin From Oh Natural
In this Live Q & A with Kate Bevin, owner of Oh Natural we covered connecting with retailers to sell your products, pricing, marketing your product based biz.
SOME TAKEAWAYS:
1. Consider if retail is something you really need to do right now. If you're selling online via your own website, it might be less overwhelming to focus on getting those sales pumping before starting to reach out to retailers
2. Further to the above - retailers will look at your Instagram and Facebook, checking visual design, reviews, engagement and follower size to help them decide if you're a fit. If you're ready to go down this route, make a list of dream retailers you want to sell to, then:
- make sure your visuals are well aligned with theirs so if they do choose to go with you it's easy for them to share your products
- make the process easy for them- this includes having good photos and product descriptions on your own website
- don't be scared to email them and ask about their margins etc. They'll often be happy to provide you with a guideline on what they can do
3. When you price your product, if you're planning on selling to retailers make sure you price your products high enough to allow a good profit margin still, otherwise you'll find it's not an avenue you can pursue
Plus heaps more tips if you watch the full recording. Huge gratitude to you Kate for sharing your journey and your knowledge with us!
