Whew! This was a mega training, so grateful to Jodine from Social Smarty.

This one's for you if:

• You're a service provider ready to take the next step up from boosting posts 

• You want to find out what's possible and get a solid foundation on what to consider before wasting a tonne of money!

Here's what we covered:

• Boosting Posts vs. Ad Campaigns

• The Pixel

• Audiences

• Current challenges to be aware of (EU data protection, less access to third-party data etc.)

• The 4 Pillars of every Ad Campaign (Audience, Creative, Offer, Next Steps...)

• Campaign Types for Service Providers

• Optimising your Ads

• How to evaluate the success of a campaign

• What metrics to keep an eye on and what they mean

• How to figure out what needs fixing

Enjoy!!